Vincar Group is burnishing its credentials as a multi-brand authorised distributor following its appointment as the official dealer for Proton e.MAS in Singapore.
e.MAS is Proton’s sub-brand that will be comprised of electric vehicles. The first model, called the e.MAS 7, is slated to reach Singapore “in early 2025.” Vincar says the brand will have a new showroom in Singapore along the Leng Kee Road automotive belt.
Proton has been absent from Singapore for nearly a decade since the previous dealer halted operations. Today, Chinese carmaker Geely owns nearly half of Proton (49.9% to be exact), which says that the e.MAS brand is backed by a USD$10 billion investment.
In Malaysia, the e.MAS 7 is available in two variants. A “Prime” model with a 49.52kWh battery, and a “Premium” with a 60.22kWh battery. The former has a claimed WLTP range of 345km while the latter can cover up to 410km before needing a recharge.
Proton says the e.MAS 7 utilises the new Aegis Short-Blade lithium-iron phosphate (LFP) battery. The model is underpinned by the Global Modular Architecture (GMA) platform.
Vincar, which began business as a parallel importer and used car dealer, became an authorised distributor in 2023 when it secured the franchise for Aion, a mass-market brand from Guangzhou Automotive Group (GAC).
Since its launch, Vincar introduced the Aion Y Plus and Y Plus Premium crossovers, along with the ES sedan. The firm says the V, and Hyptec HT models are “coming soon”.
Vincar appointed as official distributor for Aion in Singapore
