On 8 June 1948, the first Porsche prototype with chassis number 356-001 received its general operating permit. It was the birth of the brand Porsche.
To mark the occasion, starting on 20 March 2018, the sports car manufacturer will be hosting the first “70 years of the Porsche sports car” special exhibition in Berlin. The exhibition will run until 31 May 2018 at “Drive. Volkswagen Group Forum” (Unter den Linden) and admission is free of charge.
This special exhibition is divided into 10 topics, each offering captivating insights into the history of the brand and bringing to life various elements of the fascination of Porsche. It focuses on the outstanding sports car developments over the last 70 years and on the people behind the brand. Without the legendary pioneering spirit of Porsche’s employees and the enthusiasm of the Porsche community across the world, such a success story would be unthinkable for the sports car manufacturer.
The exhibition’s narrative covers the milestones that have shaped the development of Porsche sports cars since 1948, and also looks at ideas for the future.
When visitors first enter the exhibition, they are greeted by a Porsche 356 “No.1” Roadster Show Car representing the “Origin of the sports car”. Next in line is the topic “Sports cars of the future” featuring the Mission E, the series version of which will be launched on the market in 2019 as the first purely electrically powered Porsche.
Aspects relating to the 911 are centred around the one-millionth unit of this iconic sports car to be produced, an Irish Green unit that rolled off the production line in Zuffenhausen in May 2017.
The “Sports cars, reinvented” section showcases examples of Porsche engineering through numerous pioneering achievements. This includes bold entrepreneurial decisions, as demonstrated with the Porsche Boxster, the mid-engine sports car success which fully brought Porsche AG, which had been struggling financially, back into the black.
After “The diversity of the sports car” section, which presents Porsche model lines and their contemporary advertisements, visitors move into the “Motor sport” section featuring the legendary 917/20 racing car. The original paintwork on this 600hp racing car earned it the nickname the “Pink Pig” and, in terms of driving technology and innovation, this car is number one at Porsche.
The range of “Sports cars today” is illustrated with a Panamera Turbo S E-Hybrid Sport Turismo, which, as the flagship of the model line, demonstrates the possibilities of alternative drive technology in a virtual-reality scene. “Sports cars across the world” shows how customers and followers around the world characterise and celebrate the brand.
Finally, “70 years of passion” is dedicated to the employees who have made Porsche so great. Videos, books and interactive dialogue options round off the exhibition concept in all areas. 
Read more about the 70 years of sports cars at Porsche.
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