Following a sneak preview of the Panamera Turbo in late 2016, Porsche officially introduced the second-generation Panamera, Panamera 4S and Panamera Turbo at the “Symphony of Courage” event on 22 March 2017. All three models were immediately available at the Porsche Centre Singapore showroom.
Held at Marina Bay Sands, the “Symphony of Courage” event showcased the courageous and innovative journey behind the creation of the Panamera, a flagship engineered to be the perfect blend of luxury and performance. Around 1000 Porsche owners, enthusiasts, and members of the media were treated to an exhilarating unveiling of the new Panamera.
To set the stage for the grand reveal, all attendees entered via The Walk of Courage, a passageway corridor of light and sound. The Walk of Courage was designed to be enigmatic in its representations of acceleration, intensity and ambiguity, and to invoke feelings of mysterious excitement.
Guests also enjoyed the Porsche Driver’s Selection and Porsche Design merchandise booths, took pictures at the “movie poster” photo booths, and indulged in a fusion of European and Asian cuisine that further accentuated the theme of elegance permeating the evening.
When the time came, a spectacular show jointly conjured by renowned acrobatic artists and violinists brought to life the story of the Panamera through abstract imagery, music, vision and performance.
“We had another very exciting event with an impressive vehicle unveiling that in this form probably has never been performed before. The launch reflected the highest luxury standard, elegance as well as the innovation of the new Panamera. I am very confident that the highly positive response to the event and the car will translate into good sales results,” said Dr Henrik Dreier, general manager Singapore at Porsche Asia Pacific.
“The concept of a best-of-breed drive that marries both the luxurious sedan and sports car attributes of Porsche has been exceptionally well-received. Since the soft launch of the all-new Panamera late last year, we have seen an uptick of customer interest in the form of queries and requests for test drives, as well as pre-orders. With the official launch, we now offer Porsche owners and enthusiasts an even wider range of the latest Panamera models to cater to their diverse needs and wants. We are confident that the arrival of the new Panamera model range will further elevate the Porsche brand in Singapore,” said Karsono Kwee, executive chairman of Eurokars Group.
The Singapore retail prices, excluding COE, of the Porsche newcomer: Panamera from $360,388; Panamera 4S from $543,188; Panamera 4S Diesel from $556,988; Panamera Turbo from $711,688.
Read our review of the Panamera 4S Diesel and Panamera Turbo.