The 911 is the archetypal sports car for everyday driving, and a style icon that is unmistakable as both the face and heart of the Porsche brand.
In the Zuffenhausen factory on 11 May 2017, the one millionth unit rolled off the production line – a Carrera S in the special colour Irish Green, with numerous exclusive features inspired by the original 911 from 1963. Uniquely, Porsche has never strayed from the founding concept of the original 911.
The two-door car remains the most strategically important model in the Porsche product range and makes a huge contribution to maintaining the automaker’s position as one of the most profitable car manufacturers in the world.
The Porsche 911 established a new category and remains at the pinnacle of the premium sports car segment. In 2016 alone, 32,365 vehicles were delivered worldwide. Nevertheless, it has maintained its exclusivity over the decades and has become a coveted collector’s item. The quality of the 911 is legendary. Over 70 percent of all 911s ever built are still ready to drive today.
Its mythology has been cultivated by countless motorsport successes. Designed for both the road and track, no other sports car embodies this recipe for success quite like the 911. Over half of Porsche’s 30,000 race wins can be credited to the iconic number. It continues to thrill private motorsport enthusiasts around the world in numerous racing series.
The one millionth 911 is still being held by Porsche AG. Before it moves on to enrich the collection at the Porsche Museum, it will embark on a world tour and take road trips in the Scottish Highlands and around the Nürburgring, and in the USA, China and beyond.
Dr Wolfgang Porsche, chairman of the supervisory board at Porsche AG, has been a part of the development of the 911 since day one. Commenting on the one-million production milestone, he said, “54 years ago, I was able to take my first trips over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That’s because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948”. 
Read about the 50th anniversary of the Porsche 911.
