The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time.
The Concept A Sedan (length/width/height: 4570/1870/1462mm) has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasised by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C‑pillars, larger side windows and the higher beltline.
The muscular-looking fenders featuring a reduced arch dimension emphasise the exclusive 20‑inch wheels. The light alloy wheels radiate technical precision with their sporty aerowheel-look featuring a structured surface between the spokes. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.
The striking front expresses self-confidence, crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.
The headlamps with their eyebrows as a typical feature of the brand, as well as the striking grid structure on the inside, guarantee a confident look and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpoint to the sensual exterior. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.
This unusual lighting technology is also used at the rear, where the striking tail-light image has also been designed as a structural sculpture. In concert with the evolved design philosophy, the lines and gaps at the rear have been reduced. As a contrast to the paintwork, the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.
“Our Concept A Sedan shows that the time of creases is over”, said Gorden Wagener, chief design officer of Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.” 
Check out the Mercedes-Benz Design Centre in Sindelfingen, Germany.
