Cycle & Carriage France officially introduced the DS Experience series during a one-night private event held in the DS Salon at 239 Alexandra Road. The guests were addressed by Dave Wong, DS sales & marketing manager, who announced the launch of the DS Experience series.
It is a quarterly lifestyle event that will allow current and potential DS owners to experience artisanal activities and test drives of the latest DS models.
The DS Experience aims to surprise and delight guests, and open the door to the DS universe through artisanal activities that showcase DS’s key qualities of design, innovation and craftsmanship.
The first DS Experience event featured several activities in the showroom such as a Leather Craft Workshop by The General Company, Wine & Cheese Pairing by Napoleon Wine Bar, and a live Jazz performance by Dawn Wong & The Suits. The event continued with test drives of the full DS range.
The all-new DS3 Cabrio was the star car of the evening. Launched at the Singapore Motorshow 2017, the latest DS model is a zippy urban car that adds a new dimension to DS’s range in the local market.
Read more about Citroen’s DS brand in Singapore.