Cupra, which was previously distributed by Vertex Automobile, now has a new home following its takeover by Volkswagen Singapore, which has carved out a space for the brand in its showroom along Alexandra Road.
Cupra is the performance brand of Seat, which are both owned by Volkswagen. However, now that Volkswagen has decided to focus on Cupra, Seat is no longer being officially sold in the Singapore market.
Existing Seat owners, however, can continue to head to Volkswagen Centre Singapore for vehicle maintenance and repairs.
Dr Kurt Leitner (left) and Daryle-Alexis Tan.
Cupra Centre Singapore has a cozy lounge-like space where customers can relax, have a coffee, or browse through lifestyle merchandise that includes sunglasses, t-shirts, and Padel racquets.
There is enough room to display three cars, with the present lineup consisting of the Cupra Born, Born VZ, and the soon-to-be-launched Tavascan, which is billed as an ‘SUV coupe’. The Tavascan is the flagship model of Cupra’s EV lineup.
“We are thrilled to open the doors to the home of the newest brand in our portfolio,” said Dr Kurt Leitner, Managing Director of Volkswagen Group Singapore.
He continued, “With the momentous launch of Asia’s first dedicated Cupra showroom, we are now home to 3 exciting brands under 1 roof together with Volkswagen and Skoda, each fulfilling a unique niche and catering to diverse customer lifestyles.”
“The design of the Cupra Centre reflects the bold and progressive character of the brand. It’s a space where performance meets style, and technology meets craftsmanship. Cupra owners will not just be getting a car, they will be part of a tribe that dares to stand out and challenge the status quo,” elaborated Daryle-Alexis Tan, Brand Director of Cupra Singapore.
