Chrysler has announced that it is now a proud sponsor and supporter of ‘Sesame Street’, a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger and kinder,” said Steve Youngwood, chief operating officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.” 
In addition to sponsoring the show on PBS, Chrysler is creating a multimedia campaign that will pair ‘Sesame Street’ characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents across the brand’s digital and social channels, including Facebook, Twitter and Instagram.
The first four videos take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!”, a new game show hosted by Guy Smiley.
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