Chevrolet and the Detroit Tigers are getting ready for Major League Baseball’s Opening Day by placing this year’s showcase vehicles atop the fountain at Comerica Park.
An all-new 2018 Traverse High Country and a 2018 Colorado ZR2 will sit high above the Chevrolet Fountain behind centre field for the coming baseball season. Chevrolet has sponsored the fountain, which features an array of water displays and the sound of a tiger growling after each Detroit home run, for the last nine seasons.
Chevrolet is the Official Vehicle of Major League Baseball and the Official Automotive Sponsor of the Play Ball initiative to support America’s favourite pastime.
From 2006 to 2017, Chevrolet reached more than 6.7 million kids through its youth baseball programmes. The automotive brand has donated more than 136,000 equipment kits to youth baseball initiatives and held more than 1637 free baseball public clinics in partnership with local Chevrolet dealers.
“We are proud to continue the tradition of showcasing Chevrolet vehicles in the centre field fountain at the home of the Detroit Tigers,” said Paul Edwards, US vice-president, Chevrolet Marketing. “This year, we have chosen to display the all-new Traverse High Country and the Colorado ZR2 because they are among the most versatile and capable vehicles in the Chevrolet lineup and we know that they are tough enough to withstand the unpredictable Michigan weather.”
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