Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the company.
Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine models in the car, truck and crossover segments: Cruze LT (sedan and hatchback), Malibu LT, Camaro LT/SS (coupe and convertible), Trax LT, Equinox LT, Traverse Premier,
Colorado LT, Silverado Double Cab LT Z71 and Silverado Crew Cab LTZ Z71,
All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
From there, the Redline series vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while the Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, US vice-president of Chevrolet. “The SEMA show has proven to be a great way to identify customisation trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”