Carmakers are secretive when it comes to guarding the launch dates of their upcoming models, for releasing this information too soon can give rivals an advantage.
However, unveiling an entire lineup of models is also a bold move, because giving rivals advance notice also shows the brand’s confidence not just in its products, but in its strategy, too.
That’s certainly one of the key takeaways from the 2024 Kia Asia Pacific (APAC) EV Day, which was held at the Taipei Performing Arts Centre in Taiwan. Apart from showcasing the latest models, the event also served to highlight the Korean carmaker’s latest technologies, designs and strategies for future growth.
One of the models during the launch that was given more focus was the Kia EV3, a crossover with many of the technologies found in the flagship EV9 SUV. The EV3, which will go on sale in selected Asia Pacific markets in 2025, is expected to reach Singapore’s shores in the third quarter of next year.
The EV3 is underpinned by the brand’s Electric Global Modular Platform (E-GMP). Its styling is that of a robust-looking hatchback, but it also possesses a sloping roofline. Its larger sibling, the EV5, shares the same design language as the EV9, which makes it look like a smaller version of it. Kia says the model is expected in Singapore “in the near future”.
The Concept EV4, which debuted for the first time in the APAC region, is a sleek electric sedan with a fastback-type rear end. Uniquely, however, the vehicle features rear-hinged or suicide doors, which are sometimes also called “coach doors”. However, Kia has not confirmed whether these will be on the production model.
The Concept EV4 features rear-hinged doors.
Aimed at providing a “total mobility solution”, on the other hand, is the Concept PV5, the brand’s first dedicated Platform Beyond Vehicle (PBV). The Concept PV5 was conceptualised for both passenger and commercial use, so it can be configured as a personal vehicle, but also for logistics or ride-hailing.
Apart from new EV models, Kia also spoke of plans to expand its range of hybrid models, which will include plug-in hybrids as well. In emerging markets, where electrification and demand for EVs is likely to be lower, the carmaker will continue to offer internal combustion engine models, too. That said, Kia plans to operate six global EV production bases by 2025.
In addition to the EVs, Kia also plans to expand its range of Hybrid EVs and PBVs while still offering internal combustion engine vehicles for emerging markets. It also plans to operate six global EV production bases by 2025. These would be in South Korea, Europe, USA, India, China, and Asia Pacific.
With regard to the latter, there are rumours that Kia models will eventually be produced at Hyundai Motor Group Innovation Centre Singapore, which currently makes the Ioniq 5 and Ioniq 6 models for the local market. Hyundai Motor Group is the parent company of Kia Motors.
Ki Seok Ahn, President & CEO of Kia Asia Pacific HQ, said, “This event represents a significant milestone in our journey towards a more sustainable future, displaying our advanced EV technologies, innovative designs, and meticulous strategies.”
He continued, “By prioritising a customer-centric approach, we are not only meeting the demands of today’s consumers but also setting the stage for a greener tomorrow. We are excited to have shared our vision and innovations with our valued partners and stakeholders across the APAC region.”
HMGICS (Hyundai Motor Group Innovation Centre Singapore) opens its doors
