Out of a desire to convey the joy and dreams of motor vehicles to the next generation and to encourage children to become more familiar with cars, Toyota has been exhibiting various types of Camatte vehicles at the Tokyo Toy Show every year since 2012. The hope is to create an opportunity for parents and children to enjoy interacting with and talking about cars together.
Up until last year, the main focus of the Camatte exhibit has been on the vehicle exterior, allowing children to exchange exterior panels and make design customisations. This year, the focus has shifted to the interior space with the Camatte Capsule, a trailer with an interior space that can be customised.
The Camatte Capsule is equipped with a system that allows children to freely visualise what they might want to do or place inside of a car, and to project the space they have designed on three screens positioned around the inside of the vehicle. The redesign of the trailer’s interior can be a joint activity for parents and children to share.
Using a tablet terminal in which an application developed for the exhibit has been installed, a child first chooses one of six colour patterns, and then selects and positions a maximum of eight out of 24 items one might find in daily life, such as furniture, appliances and musical instruments.
While experiencing a virtual space consisting of the selected colours and items projected on the three screens inside the Camatte Capsule, parents can then hold a dialogue with their child about the trailer space they have designed together.