The Kia Proceed Concept has been created by Kia’s European design centre in Frankfurt, and hints at the design of the next-generation cee’d model family. Unveiled for the first time at the 2017 Frankfurt Motor Show, the concept presents a new body type for Kia.
The extended hot-hatch styling provides a low roofline, muscular proportions and compact footprint. The concept features a striking ‘Sharkblade’ in the bodywork which reinforces the lack of B-pillars, while lateral strakes exaggerate the Proceed Concept’s waistline and lend an air of muscularity to the rear of the car.
The concept is finished in bespoke ‘Lava Red’ paintwork, created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer.
Its stance and proportions may be new, but the Proceed Concept features many of Kia’s now familiar design motifs – iconic ‘tiger nose’ grille, sculpted ‘island’ bonnet inspired by the Stinger, castellated windscreen, full-length roof glazing, and Kia’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.
Inside, the cabin is inspired by the world of bespoke tailoring and haute couture. Four split-back seats are wrapped in rippled black fabric, tailored by hand, with hand-painted satin fabric lining the doors and flowing into the footwells. The dashboard controls are finished in highly tactile knurled aluminium.
Gregory Guillaume, chief designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch style, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.” 
Check out the Kia Soul First Class, an upscale inter-city chariot concept.
