Citroën has unveiled two show vehicles, one based on the Type H and the other on the New Dispatch – two vans which feature as part of the company’s 70 years of history and prominence in the LCV (light commercial vehicle) segment. These two distinctive concept vehicles are the outcome of extensive customisation on both the interior and exterior in the colours of the Le Coq Sportif brand.
They represent a design approach to mobile bicycle workshops that combines elegance and functionality – the Type H evoking authenticity and nostalgia with warm materials, and the New Dispatch projecting a sleek, modern spirit with its simplicity and white colour
The two show vans play on the contrast between white and colourful blocks of blue and red. Blue, white and red illustrate a delightful encounter between two iconic French brands dedicated to employing a workforce with the know-how, based on creativity and innovation, to offer high-quality, modern, and distinctive products. Their collaboration is supported by shared values and is also a reference to the Type H’s presence in the publicity fleet of Le Coq Sportif.
Five years ago, Le Coq Sportif returned to the roads of France in the biggest cycling event, driving in a Citroën H van. The iconic vehicle promotes a sense of friendliness and sociability, which is an important aspect of the cycling world, and influences Le Coq Sportif’s participation in certain events.
Le Coq Sportif strives to be seen as a “popular” brand by being in touch with people and their everyday lifestyles, and thus enabling them to engage in sports in a stylish yet casual way with high-quality, comfortable and distinctively designed products.
Citroën has always been interested in people’s relationship with their car. The brand’s vehicles always reflect their times and are designed for people who make cars an integral part of their life. For Citroën, it is important to be a popular brand positioned at the heart of the market – a brand with broad appeal that stands out owing to its unique identity, modernity, styling, and the practicality and comfort offered by its products. This philosophy is shared by Le Coq Sportif in the realm of sports. 
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