The Peugeot Lab Design Team has designed a travelling oyster bar for Gillardeau, with the aim of creating a new and more personal customer experience. The shucker stands at the same level as their customers, who are able to watch him prepare their oysters just as they would in a sushi bar.
Trained by a “Meilleur Ouvrier de France” (a title won by French craftsmen at the top of their trade), the shucker has all his tools at his fingertips as he prepares the Gillardeau oysters. Their custom-built work surface remains spotless thanks to a hatch through which they can dispose of the shells.
This Peugeot food truck is as compact during transit as it is innovative in its design of the oyster bar, which folds out from the back of the vehicle. It can be set up by a single person in a matter of minutes.
Based upon the new Peugeot Expert and christened “La Marcelle” (first name of the founder’s daughter), it can be parked anywhere once the bar is folded away, with its 1.9m height and 4.96m length even giving it access into underground carparks. Designers have incorporated the sink, fridge, storage facilities, water heater and fold-out bar into the 5.8 cubic metres of useable volume.
Peugeot Design Lab created “La Marcelle” as an ambassador for the Maison Gillardeau. The mobile rear wall is made from stainless steel, slate and wood, drawing inspiration from materials traditionally used by oyster farmers.
Gillardeau oysters are the result of a cultivation period that lasts between three and five years, during which the oysters are kept on carefully maintained sites. Their shells are laser-engraved with the company’s logo as a guarantee of exclusivity. Connoisseurs love their curved, uniform shape, which promise meaty, subtly scented flesh. 
The commuting world can be your oyster on the Peugeot-Micro e-Kick scooter.
